HEFTY.art Partners with SOTHEBY’S For First Ever ‘Phygital’ Auction of India’s Greatest Modern Artist

M.F Husain’s ‘Fury’ To Be Offered As Both a Physical Painting & An NFT Unique Digital Edition this October

In the first-of-its-kind ‘phygital’ auction of an Indian artist’s work, Hefty.art, Web 3.0’s most discerning art space, will partner with Sotheby’s, the world’s premier destination for art and luxury auctions, to offer ‘Fury’, by legendary artist M.F Husain. The collaboration will see both the physical painting, created by Husain in 2000, and an NFT of the work, offered alongside the Modern and Contemporary South Asian Sotheby’s Auction on 25th October. The works, which are estimated in excess of $120,000 will be sold as a single lot online with cryptocurrency payments accepted, to coincide with the live auction at Sotheby’s, London. The auction will be live from the 19th to the 25th of October.

The phygital sale of ‘Fury’ is a fitting launch to HEFTY.art’s new platform, a venture which gives voice and space to artists, enabling them to thrive both creatively and financially. M.F Husain completed ‘Fury’ in 2000, the year that marked the infamous crash of the ‘dot com era’ triggered by the rise and fall of technology stocks. In the two decades since, advancement and adoption of the internet and technology in every sphere of daily life, including the art world, has taken place across the globe. The sale of ‘Fury’ marks the first of many NFTs to be released by HEFTY.art of artworks by some of the most recognized curators and artists from across the world.

HEFTY.art is a platform for NFT curators, creators, and collectors founded by Polygon – the leading platform for Ethereum scaling and infrastructure development and eDAO, a creator economy focused DAO designed to launch global art, gaming, media, and entertainment IPs and communities at scale, into the world of Web3. eDAO will create unique experiences for the largest spectrum of cultures through the Strand – a dynamic access pass, free to mint, forever.

Since launching its first NFT sale in 2021, Sotheby’s has witnessed a meteoric rise in this category with approximately $100 million of sales and multiple benchmarks set, including the record for a single CryptoPunk ($11.8m) and a single Bored Ape ($3.4million). Last year, Sotheby’s also launched The Metaverse – a first-of-its-kind dedicated NFT marketplace to serve as a destination for additional NFT sales. It offers a sophisticated viewing experience that marries Sotheby’s renowned curatorial eye with cutting-edge Web3 technology, introducing a unique marketplace for rare and important works. ‘Fury’ will be offered in a single lot online-only format and forms an important bridge between the physical and digital artistic realms, and speaking to the broadest spectrum of art lovers.

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